SEO

Search Engine Optimization

The semantic core is a set of keywords and phrases that define the main themes and themes of the site and is used to optimize the site for search engines. A well-structured semantic core helps search engines understand the purpose and content of a site, as well as improve its search ranking and visibility. Here is how you can create a semantic core for your SEO website:

• Determine the main themes. Decide what your site is about and what topics you want to focus on.
• Keyword Research: Use tools like Serpstat, Ahrefs, Keywordsheeter, SEMrush, Seominion, Google Keyword Planner to find keywords and phrases relevant to your site’s topics.
• Group keywords into categories based on their topics.
• Create a spreadsheet. Organize keywords and categories in a spreadsheet or document.
• Analyze the competition: Analyze the competition for each keyword and adjust your strategy accordingly.
• Keyword prioritization. Prioritize keywords based on their search volume, relevance, and competition.
• Use keywords on your site: Integrate keywords into your site content, meta tags, titles, images, and other elements.
• Track and update: Monitor your site performance regularly and update the semantic core as needed to reflect changes on your site or search environment.

Achieving success in SEO requires a strong semantic core to organize your website’s structure and improve visibility to your desired audience. Having a properly structured semantic core enhances your website’s ability to attract more relevant traffic and force its search engine rankings.

Search engine optimization plan for 6 months

First month:

1. Website audit.
2. Competitor analysis.
3. The evolution of the semantic core.
4. Prepare tasks for site developers. Add filters and fill out forms.
5. Technical tasks. Install analysis systems, connect Google Tag Manager, set up integration with external services, add the site to Google My Company and Yandex.
6. Work through the content. Order articles, descriptions of goods or service cards.
7. Work on creating a link. Make a plan to build a link profile and select sites to get mentions.

Second month:

1. Check the implementation of technical audit changes. Add new tasks.
2. Create a site structure. You have to analyze the main pages and think about expanding the structure.
3. Breakdown of Semantics. Group requests into categories, seats and blog articles.
4. Optimize fillable product cards, categories, filters and forms.
5. Publishing Content. Create new pages or modify old ones.
6. Creating meta tags. Create an optimized title + description, check the structure of the snippet.
7. Set up location tracking.
8. Connect additional channels. Create or edit existing groups in social networks, instant messengers and thematic sites. Crowd marketing.

Third month:

1. Quality linking. It should be useful for people.
2. Monitor the developer’s work. New plugins, site indexing, etc.
3. Improve examination depth, visit time, etc. .
4. Work with UGC content. Comments, reviews, answers to questions, etc. .
5. Expand the number of landing pages. Add new articles, product cards, blog materials, service pages.
6. Optimize fillable filters and forms.
7. Connect new link building method. Guest posts.

Fourth month:

1. Increase link mass.
2. Follow the links. Make sure it doesn’t fall off.
3. Extend semantics based on new incoming user queries.
4. Increase the number of landing pages.
5. Analyze internal optimization.
6. Competitor analysis. What has been done or changed.
7. Connect with the outreach method.

Fifth and sixth months:

1. Increase the intensity of link building.
2. Extend the semantics.
3. Increase the number of landing pages.
4. Add blog posts. Surveys, comparison of services and goods.
5. Analyze the technical condition. Monitor site loading speed.
6. Analyze competitors.
7. Monitor the outflow of links.
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