Yes, it’s still worth adding content to your website, even with the advent of AI-based language models like ChatGPT. While ChatGPT is a highly advanced language model that can generate text, it is not capable of delivering the same level of personalized, unique, and industry-specific content that a well-written website can offer. While AI technology can help with certain tasks like content creation, it’s still important to create unique, high quality, and relevant content. Regularly updating website content that matches your target group and business goals will be to your advantage and will increase your rankings in search engines such as Google, Baidu, Yahoo! , Yandex and Bing. Thus, writing and adding new content will improve search engine optimization (SEO) and drive more traffic to your site.